Start saving money and earn cashback rewards when you shop at Asda, using Curve Pay. Curve Pay helps you manage your cards and expenses in one app—plus, earn cashback not just when you shop, but also when you spend outside Europe with 1% international FX cashback in-store or online.
You can earn cashback at Asda in two ways
These are available inside the Curve Pay app under the Rewards tab:
Single-use offers: One-off cashback rewards from Asda — sometimes as high as 20%
If you’re a Curve Pay Pro or Pro+ customer, you can add Asda to your personalised cashback list and earn 1% cashback every time you shop. Terms and limits apply - see our Fair Use Policy for details.
In addition to store-specific discounts and promotional codes, you can combine Curve Cashback with loyalty programs from retailers like Asda. For example, earn cashback rewards while also collecting loyalty points on purchases — it’s an easy way to maximise your savings across multiple programs. Curve Pay helps you track and manage both your cashback and loyalty rewards in one seamless experience.
Stay on top of time-limited cashback offers available through Curve Pay. These offers give you the chance to earn extra cashback during special promotions, such as holiday sales or exclusive Asda events. With Curve Pay’s real-time notifications, you’ll never miss an opportunity to save more.
If you’re a Curve Pay Pro or Pro+ customer, you can add Asda to your personalised cashback list and earn 1% cashback on every purchase, making it easy to build up savings over time. Pro+ customers also get access to even more exclusive cashback deals, so you can maximise your rewards and enjoy bigger savings on your everyday purchases. Terms and limits apply - see Fair Use Policy for details.
Your cashback is stored directly in your Curve Cash card and can be used across a wide variety of merchants. Once you’ve accumulated cashback, you can spend it wherever Curve Pay is accepted, whether you’re shopping online or in-store. This flexibility means that your rewards aren’t limited to specific retailers — you have the freedom to use your cashback on anything you choose.
Go to the Rewards applet in Launchpad in your Curve Pay app (UK customers only at present). If Asda is included, you’ll see it listed with all the details of the available offers. Additionally, if you're on the Pro or Pro+ plan, you'll see Asda as an available merchant to select for you always on 1% cashback.
Some offers have a cashback limit. Always review the terms of the specific deal in the app before making your purchase.
In most cases, cashback is added instantly after your purchase. Occasionally it may take a few days — see the offer details for specifics.
If you return an item, the cashback earned on that transaction may be deducted from your Curve Cash Card.
Yes. Curve Pay cashback works alongside Asda’s own loyalty programmes — so you can earn both rewards at once.
